Allstate Insurance Agent
Dennis RichardsWaukesha, WI

Office Hours

Day of the WeekHours
Mon9:00 AM - 5:30 PM
Tue9:00 AM - 7:00 PM
Wed9:00 AM - 7:00 PM
Thu9:00 AM - 7:00 PM
Fri9:00 AM - 5:00 PM
SatAvailable by appointment
After-hours appointments available.
Available 24/7 at

821 Meadowbrook Rd,
Ste 9
Waukesha, WI 53188

Areas Served

Waukesha, Pewaukee, Delafield, Wales, Hartland, Oconomowoc, New Berlin, Brookfield, Sussex, Milwaukee, Cudahy, South Milwaukee, Watertown, Ixonia, Madison


Located 2 miles south of the Country Inn Hotel and Waterpark on Hwy TT
Dennis Richards: Allstate Insurance
You can view my financial industry experience and background at FINRA’s BrokerCheck

Local Allstate Agent: Meet Dennis Richards

Since 1995, Dennis has been building his insurance career. He started selling Life products until 1998 when he began working at a major national insurance carrier with Individuals and Families and Commercial Small Group businesses for their insurance needs. While in his most recent role, Dennis was nationally recognized as a top salesperson for both Individual and Small Group sales.

Professionally, Dennis served on the Board of Directors for the Independent Insurance Association of WI (2012-2015) and was a Member of the Wisconsin Association of Health Underwriters (WAHU). He has also taught Continuing Education for insurance for the past 8 years throughout Wisconsin.

Dennis enjoys being a part of the community. He has been a youth baseball coach for his 2 boys for the past 6 years as well as having served on the Board of Directors as Vice President for Boys Rec Baseball for Lake Country Youth Baseball (2013-2015). Additionally, Dennis has volunteered for the American Lung Association, American Heart Association, The Park People, and the Ronald McDonald House.

Taking a consultative approach to customers by listening to their needs, helping them come up with solutions, and making sure that they have a better understanding of sometimes confusing insurance terms and products is the way Dennis can best describe how he and his agency operate.

Dennis Richards Agency looks forward to being your trusted Allstate advisor for many years to come. Call our team today.

Products we offer:

  • Auto
  • Home
  • Condo
  • Renters
  • Motorcycle
  • Business
  • Life
  • ATV
  • Boat
Years of
Years in the

Our team

Christine Richards

Vice President/Licensed Sales Professional
Christine brings a lot to her role as Vice President and co-founder of The Richards Group. What started as talk around the kitchen table has built into a solid business of trusted Allstate advisors whose purpose is to assist customers with making the best decisions they can to alleviate as much risk as they can in their lives.

Prior to helping her husband, Dennis, start Richards Group, Christine spent three years working in an online training department where she handled a variety of responsibilities, including contract fulfillment, data analytics, project management, customer support, and even on-screen/on-air host for continuing education webinars.

Before her stint in “corporate America,” Christine spent 11 years teaching business and marketing education at both the high school and college levels, during which she passionately mentored students in two co-curricular student organizations, Wisconsin DECA and Future Business Leaders of America-Phi Beta Lambda, Inc. (FBLA-PBL). In 2010, she received the DECA Red Apple Advisor Award for her work with students in the DECA program at Brown Deer High School.

Christine will be serving The Richards Group in the role of Marketing Director in addition to being licensed to sell property, casualty, life, and health insurance products.

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Local events & news

Finalist in 2018 BizTimes Nonprofit Excellence Awards

We’re so proud of our Licensed Sales Professional, Christine Richards, for being nominated as a finalist in BizTimes Media LLC’s Nonprofit Excellence Awards in the Next Generation Leadership category. The awards shine a light on community impact and salute the work of for-profit organizations and professionals who donate their time to community causes. Christine is on the Advancing Advocates Council for the Women’s Center in Waukesha and organizes outreach workdays for multiple nonprofits in southeast Wisconsin, including the Ronald McDonald House Charities of Eastern Wisconsin and Humane Animal Welfare Society (HAWS). We’re so proud of Christine’s diligent work in our community!

Allstate Foundation Grant for The Women’s Center

The Women’s Center recently received a $5,000 Allstate Foundation Helping Hands in the Community grant on our behalf to provide services that work to raise awareness of the seriousness of domestic violence, sexual assault and abuse. Giving back to our local community through volunteerism is tremendously rewarding and gives our team a sense of purpose. We believe when we help others our communities are stronger and healthier, which is why we’re proud to support the Women’s Center’s work.

Allstate Foundation Helping Hands Grant for Ronald McDonald House

The Ronald McDonald House recently received a $10,000 Allstate Foundation Helping Hands in the Community grant on our behalf to keep families close together during the medical treatment of their children. Giving back to our local community through volunteerism is tremendously rewarding and gives our team a sense of purpose. We believe when we help others our communities are stronger and healthier, which is why we’re proud to support RMHC’s work.

Volunteers with The Women’s Center of Waukesha

Domestic violence is an issue affecting every community in the country, including ours. As volunteers for The Women’s Center, we recently helped the organization by completing landscaping projects outside the physical shelter in Waukesha. The Women’s Center supports those who have experienced domestic and sexual abuse. We’re proud to support these programs, so they can help victims reclaim their independence.

Check out our YouTube channel to see our agency video we filmed!

Visit our YouTube Channel and watch the video segment we filmed on our agency. We also have some fun and informative Allstate videos featured. Make sure to subscribe to receive all the updates!

Bundle & save on insurance

Auto Insurance

Protecting what you love can be practical, too. With Allstate, you'll save when you purchase auto insurance along with another product. Your agent can help you maximize your savings and decide if bundling is right for you.

Put your home in Good Hands®

Protect the place you and your family love to call home! I can help you get the customized coverage your home needs and the savings you deserve.
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Dennis Richards is insurance licensed in the state(s) of Wisconsin. If you do not reside in the state(s) of Wisconsin, please go to the Find an Agent section on to search for another Allstate Agent or Personal Financial Representative.

Subject to terms, conditions & availability.

This material is intended for educational purposes only. Auto and homeowners insurance, and other property and casualty insurance products, are available from Allstate Insurance Company, Allstate Indemnity Company, Allstate Property and Casualty Insurance Company and Allstate Fire and Casualty Insurance Company (Home Offices: Northbrook, IL); Allstate New Jersey Insurance Company and Allstate New Jersey Property and Casualty Insurance Company (Home Offices: Bridgewater, NJ); and Allstate County Mutual Insurance Company and Allstate Texas Lloyd's (Home Offices: Irving, TX). Life insurance issued by Allstate Life Insurance Company: Northbrook, IL; and American Heritage Life Insurance Company: Jacksonville, FL. In New York, Allstate Life Insurance Company of New York: Hauppauge, NY. Securities offered by Personal Financial Representatives through Allstate Financial Services, LLC (LSA Securities in LA and PA). Registered Broker-Dealer. Member FINRA, SIPC. Main Office: 2920 South 84th Street, Lincoln, NE 68506. (877) 525-5727.

Check the background of this firm on FINRA's BrokerCheck website.