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Allstate Insurance Agent
Larry A. GoldbergSanta Monica, CA

Office Hours

Day of the WeekHours
Mon8:30 AM - 5:00 PM
Tue8:30 AM - 5:00 PM
Wed8:30 AM - 5:00 PM
Thu8:30 AM - 5:00 PM
Fri8:30 AM - 5:00 PM
SatAvailable by appointment
After-hours appointments available.
Available 24/7 at

2716 Ocean Park Blvd,
Ste 1061
Santa Monica, CA 90405


Bundy exit (South) off of the 10 - Santa Monica Freeway. Bundy south approximately 1 mile to Ocean Park Blvd. Turn right (West) to 28th (and Ocean Park). Make a left at 28th St. We're in the Watt Companies building.

Areas Served

Santa Monica, Los Angeles, Marina Del Rey, Pacific Palisades

Additional Contact

Fax: (310) 450-1511


English, Spanish
Larry A. Goldberg: Allstate Insurance
You can view my financial industry experience and background at FINRA’s BrokerCheck

Local Allstate Agent: Meet Larry A. Goldberg

Products we offer:

  • Auto
  • Home
  • Condo
  • Renters
  • Motorcycle
  • Business
  • Life
  • ATV
  • Boat
Years of
Years in the
Awards dropdown expand/collapse
Quality Agent-14 years
Honor Ring-19 years
Allstate Financial Leader Award-6 years
Allstate Leader's Forum-5 years
Circle of Champions-3 years
National Conference Award-10 years
Community Involvement
Community Involvement dropdown expand/collapse
President of Council for The Boys & Girls Club of Santa Monica

Our team

Stacey Larin

Licensed Sales Professional
Dedicated Team Member since 2007, Stacey is a tenacious hard worker, with the biggest heart. A great example for her own generation. Se Habla Espanol!

Daphne Goldberg

VP - Health Insurance Rep
Larry's wife, business partner. Previously a 25+ year Allstate Insurance Company Claims Representative.

Giles Rees

Licensed Sales Professional
Dedicated Team Member since 2009 represents customers G thru L.

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Local events & news

Own a classic car? I have a 1967 Chevy Camaro soft top myself and I love spending time cruising around Santa Monica. Learn how I can help you protect what comes with those coveted set of keys, with classic car insurance.
Frequently Asked Questions
What are your agency hours?
Monday: 8:30 AM - 5:00 PM
Tuesday: 8:30 AM - 5:00 PM
Wednesday: 8:30 AM - 5:00 PM
Thursday: 8:30 AM - 5:00 PM
Friday: 8:30 AM - 5:00 PM
Sunday: Closed
Are you open on weekends?
Sunday: Closed
Can I text your agency with questions?
Yes, we have text messaging services.
What languages do you speak?
We have staff members available who speak the following languages: Spanish, English
Do you have more than one location?
No, this is our only location.
Larry A. Goldberg is insurance licensed in the state(s) of California. If you do not reside in the state(s) of California, please go to the Find an Agent section on to search for another Allstate Agent or Personal Financial Representative.

California Insurance License Name and Number: 0F95143 GOLDBERG FIN & INS SERVICES, INC, 0702450 GOLDBERG, LAWRENCE ALAN

Based on coverages selected. Subject to terms, conditions, availability & qualifications.

This material is intended for educational purposes only. Auto and homeowners insurance, and other property and casualty insurance products, are available from Allstate Insurance Company, Allstate Indemnity Company, Allstate Property and Casualty Insurance Company and Allstate Fire and Casualty Insurance Company (Home Offices: Northbrook, IL); Allstate New Jersey Insurance Company and Allstate New Jersey Property and Casualty Insurance Company (Home Offices: Bridgewater, NJ); and Allstate County Mutual Insurance Company and Allstate Texas Lloyd's (Home Offices: Irving, TX). Life insurance issued by Allstate Life Insurance Company: Northbrook, IL; and American Heritage Life Insurance Company: Jacksonville, FL. In New York, Allstate Life Insurance Company of New York: Hauppauge, NY. Securities offered by Personal Financial Representatives through Allstate Financial Services, LLC (LSA Securities in LA and PA). Registered Broker-Dealer. Member FINRA, SIPC. Main Office: 2920 South 84th Street, Lincoln, NE 68506. (877) 525-5727.

Check the background of this firm on FINRA's BrokerCheck website.
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