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Allstate Insurance Agent
Richard LilesFlorence, SC

Office Hours

Day of the WeekHours
MonAvailable by appointment8:30 AM - 5:30 PM
TueAvailable by appointment8:30 AM - 5:30 PM
WedAvailable by appointment8:30 AM - 5:30 PM
ThuAvailable by appointment8:30 AM - 5:30 PM
FriAvailable by appointment8:30 AM - 5:30 PM
SatAvailable by appointment
SunAvailable by appointment
After-hours appointments available.
Available 24/7 at

1801 Cherokee Rd
Florence, SC 29501

Areas Served

Florence, Timmonsville, Darlington, Hartsville, Marion, Mullins, Lake City, Kingstree, Dillon, Effingham, Coward, Scranton, Society Hill, Cheraw, Johnsonville, Hemingway, Pamplico, Bennettsville, Bishopville, Lamar


We are one block from the Five Points intersection on Cherokee Road at Rainbow Drive.
Richard Liles: Allstate Insurance
You can view my financial industry experience and background at FINRA’s BrokerCheck

Local Allstate Agent: Meet Richard Liles

I’ve lived in Florence since 1995. However, I’ve been visiting the community since 1984, when I first met my wife, Susan, who is a Florence native. While we were dating, I got to know the community and loved it. We both agreed Florence would be a great place to raise our family. A lot of people who I met during those first years are still close friends today. Florence is centrally located which allows me to take a short drive to the beach or head upstate to visit my alma mater, Clemson University, for football games.

Even as a growing community, Florence has kept its small-town feel and Southern hospitality. This area has done a lot for me, and I try to give back as much as possible. I proudly support The King's Academy, Family Concepts Ltd., A Choice to Make Pregnancy Resource Center, March of Dimes, Harvest Hope Food Bank, IPTAY Scholarship Fund, Saint Paul United Methodist Church, SpeciallyABLED Miracles and Miss South Carolina Scholarship Organization Inc.

My father-in-law, Rufus Brown, inspired me to become an agency owner. He opened his agency in downtown Florence in 1967, back when Allstate agencies were in the Sears building. In 1995, I joined his agency as a Licensed Sales Professional after spending a few years prior working in financial services. Rufus was a great mentor and businessman, and I was honored to purchase his agency in 2000.

My office is located on Cherokee Road, one block from the Five Points intersection in the center of Florence. We genuinely care about every customer’s needs and it shows – my agency is consistently recognized as a top Allstate agency for customer satisfaction. I love getting to know local families in the area and guiding their lives in a meaningful direction.

I would love to meet you and help you with your insurance needs. Please stop by or give us a call today!

Products we offer:

  • Auto
  • Home
  • Condo
  • Renters
  • Motorcycle
  • Business
  • Life
  • ATV
  • Boat
Years of
Years in the
Education dropdown expand/collapse
Bachelor of Science-Clemson University
1983 Administrative Management
Master of Business Administration-Clemson University
Awards dropdown expand/collapse
Honor Ring-5 years
Community Involvement
Community Involvement dropdown expand/collapse
Member of St. Paul United Methodist Church
Florence County IPTAY Chairman
Florence Safe Kids
Allstate Employee/Agent Annual Giving Campaign
Clemson University Alumni Association
March of Dimes
Harvest Hope Food Bank
Civic Services
Civic Services dropdown expand/collapse
March of Dimes volunteer
Allstate Foundation
Harvest Hope Food Bank volunteer
IPTAY Representative
Chamber of Commerce

Our team

Elizabeth Smith

Office Manager

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Local events & news

Allstate at Tampa for the College Football National Championship game.

Our office at 1801 Cherokee Road

Be Ready For Whatever the Road May Bring.

From fixing a flat to getting a jump, Allstate offers several roadside assistance plans to help get you back on the road. Let’s find the roadside product that best suits your needs and your budget.
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Richard Liles is insurance licensed in the state(s) of South Carolina. If you do not reside in the state(s) of South Carolina, please go to the Find an Agent section on to search for another Allstate Agent or Personal Financial Representative.

Based on coverages selected. Subject to terms, conditions, availability & qualifications.

This material is intended for educational purposes only. Auto and homeowners insurance, and other property and casualty insurance products, are available from Allstate Insurance Company, Allstate Indemnity Company, Allstate Property and Casualty Insurance Company and Allstate Fire and Casualty Insurance Company (Home Offices: Northbrook, IL); Allstate New Jersey Insurance Company and Allstate New Jersey Property and Casualty Insurance Company (Home Offices: Bridgewater, NJ); and Allstate County Mutual Insurance Company and Allstate Texas Lloyd's (Home Offices: Irving, TX). Life insurance issued by Allstate Life Insurance Company: Northbrook, IL; and American Heritage Life Insurance Company: Jacksonville, FL. In New York, Allstate Life Insurance Company of New York: Hauppauge, NY. Securities offered by Personal Financial Representatives through Allstate Financial Services, LLC (LSA Securities in LA and PA). Registered Broker-Dealer. Member FINRA, SIPC. Main Office: 2920 South 84th Street, Lincoln, NE 68506. (877) 525-5727.

Check the background of this firm on FINRA's BrokerCheck website.